Overview
North Current Co. is a passion project created to celebrate the landscapes, communities, and experiences that make Canada feel like home.
The idea began with a longtime friend I met while studying Graphic Design at York University in Toronto. Together, we combined our shared appreciation for design, storytelling, and the outdoors to create a brand that transforms meaningful places into artwork people can connect with.
As co-founder, I have guided the brand from concept through execution—developing the visual identity, creative direction, illustrated poster collections, apparel designs, product mockups, digital storefront, and marketing content.
Inspired by vintage travel posters, modern outdoor brands, and the emotional connection people have with the places they explore, North Current creates designs that capture more than a location—they capture the feeling of being there.
Each collection blends illustration, typography, colour, and storytelling to celebrate Canadian destinations, from iconic landscapes to lesser-known local gems. Through posters, apparel, and lifestyle products, North Current explores how design can preserve memories and create a lasting connection to place.
Project Highlights
- Brand strategy and visual identity development
- Illustration and poster series creation
- Apparel graphic design and product development
- E-commerce design and content creation
- Product mockups and campaign assets
- Social media strategy and marketing materials
- End-to-end creative direction
North Current Co. represents the intersection of my design foundation, marketing experience, and passion for building brands that connect people with meaningful stories.