In 2015, I co-founded Campfire Collective, a full-service creative studio built to support mission-driven entrepreneurs and organizations in launching and growing their digital presence. As a founding partner and lead designer, I shaped the studio’s brand identity, led client-facing design work, and developed digital tools to help clients succeed online.
Our services included visual branding, UX/UI design, website development, and marketing strategy. We worked closely with creative professionals, solo entrepreneurs, and non-profits to craft compelling digital experiences aligned with their values and audiences.
Problem
Many of our clients were small businesses or non-profit organizations looking to establish or refine their online presence—but lacked the internal resources or strategic guidance to do so effectively. They needed more than a logo or website—they needed a partner who could help them tell their story, build credibility, and connect with their audience in a meaningful way.
Solution
Campfire Collective offered tailored, end-to-end support across branding, digital design, and online marketing. My role focused on:
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Brand Identity Design: Developing cohesive visual identities for clients (and for our studio), including logos, brand guidelines, and asset libraries.
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Web Design & Development: Designing and building responsive, user-friendly websites with a strong focus on storytelling, usability, and accessibility.
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Digital Strategy: Collaborating with clients to create online marketing plans that aligned with their goals and budgets.
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Educational Resources: Creating eCourses and self-guided materials to help clients launch and manage their businesses independently.
Impact
- Client Success: We partnered with a diverse range of organizations—including Stream2Sea, Ember Casey, and the Coral Restoration Foundation—delivering custom solutions that helped them grow their reach and impact.
- Accessible Tools: Our downloadable resources and online learning materials empowered dozens of entrepreneurs to build their digital presence from the ground up.
- Scalable Studio Brand: I led the creation of the Campfire Collective brand itself—crafting a distinct identity that resonated with creative and socially conscious audiences.
Campfire Collective operated from 2015 to 2016 as a nimble, values-driven creative studio. Rather than compromise the quality of our work or raise prices beyond reach, we made the intentional decision to sunset the studio after fulfilling our client commitments. Select articles and educational content from Campfire remain available on my blog as a continued resource for new entrepreneurs.
